创业学理学士（荣誉）学位

通过我们的创业学士（荣誉）学位课程，拥抱创新和创业精神。您将学习创业融资、国际营销和创新管理等核心概念以及数字创业和人工智能等前沿模块，使您能够将颠覆性想法转化为成功的企业。您将学会不仅要适应变化，还要引领变化，为未来做好准备，将富有远见的商业理念变为现实。

This program includes the following modules:

Year 1

• Principles of management
• International marketing
• Management Accounting
• Entrepreneurship and innovation
• Introduction to user research
• Start-up financing
• Managerial economics
• Introduction to artificial intelligence

Year 2

• Introduction to academic work
• Agile project management
• Corporate governance and strategy
• Innovation management
• Project: sustainable entrepreneurship
• Digital business models
• Elective A (see electives A section below)
• Elective A (see electives A section below)

Year 3

• Leadership 4.0
• Seminar: current topics in digitalization
• Elective B (see electives B section below)
• Elective B (see electives B section below)
• Elective C (see electives C section below)
• Elective C (see electives C section below)
• Undergraduate (bachelor) thesis

Elective A

• Project: digital entrepreneurship
• Project: development of business ideas
• Project: AI excellence with creative prompting techniques
• Fundamentals of product management
• Change management
• Sustainability
• Intercultural and ethical decision-making
• Internship I (*)
• Internship II (*)

* Check eligibility before booking the module.

Elective B

• Online and digital marketing
• • Online Marketing
  • Digital methods in market research
  • Artificial intelligence and business intelligence
  • Artificial intelligence
  • Project: artificial intelligence
  • Supply chain management and industry 4.0
  • Supply chain management I
  • Supply Chain Management II
  • Prototyping and design thinking
  • Project: prototyping and validation of a business idea
  • Project: design thinking
  • Finance and Accounting
  • Accounting and balancing
  • Corporate finance and investment
  • Sustainability
  • Sustainability and quality management
  • Sustainable technologies
  • Human resources
  • Introduction to new work
  • 组织行为学

Elective C

• Online and digital marketing
• • Social media marketing
  • Project: digital methods in market research
  • Artificial intelligence and business intelligence
  • Data analytics and big data
  • Statistical computing
  • Supply chain management and industry 4.0
  • Product development in industry 4.0
  • Project: smart product solutions
  • Prototyping and design thinking
  • UX prototyping
  • Project: minimum viable product
  • Finance and Accounting
  • Digital finance and controlling
  • Corporate planning and control
  • Sustainability
  • Circular economy
  • Project: sustainability from the consumer perspective
  • Human resources
  • Digital HR
  • International HR management

培养创业专业知识可以让你走上成功的职业道路，开创自己的事业或为组织发展和战略决策做出贡献。创业学士（荣誉）学位毕业生可以探索从科技初创企业到跨国公司的广阔行业，利用他们的技能促进创新、推动增长和引领变革。

After completing this bachelor's degree in entrepreneurship, you'll find yourself prepared for careers such as:

Startup founder

Embark on the exhilarating journey of bringing your innovative ideas to life as a startup founder. This path is tailored for the bold and the ambitious, those who are not afraid to challenge the status quo. As a founder, you’ll navigate the ins and outs of business creation: from ideation and market research to funding and launch.

您的角色不仅限于概念化，还包括战略规划、团队建设和应变能力，同时引导您的企业经历增长阶段，走向可持续的成功。

Innovation manager

作为一名创新经理，您将成为突破性想法与组织内实施之间的重要桥梁。您将肩负培育创新文化的重任，寻找新机会、监督研发项目并跨团队协作，以确保不仅产生想法，而且有效地实施想法。

该职位要求将创造性思维与务实决策独特地结合起来，以推动组织在追求持续改进和竞争优势的道路上前进。

Business Consultant

作为一名商业顾问，您将运用您的创业专业知识为企业提供建议和指导，帮助企业应对增长、优化和转型挑战。

This role involves conducting in-depth market analysis, identifying areas for improvement, and developing strategic plans to enhance business efficiency and profitability. You'll work closely with clients to implement solutions, often navigating complex changes that require not just strategic insight but also tactful stakeholder management.

获得创业学理学士（荣誉）学位，提升你的职业生涯

作为在线创业学士（荣誉）学位的毕业生，你将拥有令人兴奋的职业机会，经常在多学科团队中与来自不同背景的专业人士一起工作，例如我们的在线工商管理学士学位和我们的在线创业战略硕士学位